Sa-Ra Creative Partners, consisting of cool hip hop, R&B en soul producers (Erykah Badu, Jill Scott), comes forward with a spectacular live project that can be admired at North Sea Jazz. Sa-Ra (that means something like ‘the most powerful offspring in the universe) is an ambitious and efficient production company that was founded in 2000 by Om’Mas Keith, Taz Arnold and Shafiq Husayn and has offices in Los Angeles and New York. Om’Mas Keith, who, at a young age, displayed a great feeling for business, collaborated with a.o. Puff Daddy and developed into a astute sound engineer. Taz Arnold is the big man behind Dr. Dre and Hittman. Shafiq Husayn toured and performed with a.o. Ice-T, however he is not only a musician but also a political activist, an intellectual and a nation ranked chess player. And that makes Sa-Ra a remarkable, promising company.
